728x90
Top 10 Need-to-Knows About Social Networking and Where It’s Headed
The importance of social networking in today’s online experience cannot be overstated. Social networking is the most popular online activity worldwide accounting for nearly 1 in every 5 minutes spent online in October 2011, and reaches 82 percent of the world’s Internet population, representing 1.2 billion users around the globe.
This report analyzes the current state of social networking activity around the globe, providing key insights into how social networking has influenced the digital landscape and implications for marketers operating in this social world.
- ow extensive is consumer usage of social networking and how does it vary by country?
- What is the current rate of social networking adoption in different parts of the world?
- Which sites are driving this adoption in different markets?
- How are these consumer usage dynamics changing over time?
- Where do these trends appear to be headed in the future?
The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing
This white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages. The study profiles three major brands – Starbucks, Southwest Airlines, and Microsoft Bing – to show the impact of these impressions on Fans and Friends and help illustrate how brands today need to be thinking about their social marketing initiatives.
728x90
'인터넷 & 모바일 > 인터넷 관련문서' 카테고리의 다른 글
[비밀] 소셜 마케팅 서바이벌 가이드 2012 – IDG Deep Dive (0) | 2012.02.17 |
---|---|
[비밀] 데이터를 위한 개방형 프레임워크, “하둡"의 이해 - IDG Tech Report (0) | 2012.02.17 |
아카마이 2011년 Q3 인터넷 현황 보고서 / The State of the Internet (3rd Quarter, 2011 Report) (0) | 2012.02.03 |
[비밀] 2012 온라인 서비스 전망 - 모바일, SNS에 대한 팩트 체크와 재해석, 재전망 (0) | 2012.02.02 |
[비밀] 2011년 3분기 포털 이용행태 분석 보고서 (0) | 2011.11.25 |
유.무선 가입자 통계 현황(2011. 6월) (0) | 2011.08.10 |
2011년 상반기 스마트폰이용실태조사 요약보고서 (0) | 2011.08.10 |
2010년 무선인터넷이용실태조사 요약보고서(국문,영문) / 제2차 스마트폰이용실태조사 보고서(국문) (0) | 2011.03.07 |